Digital Marketing Questions and Answers

1) Cost that do not vary with production or sales level are called?
(1) fixed costs
(2) Variable cost
(3) Standard costs
(4) Independent-costs
(5) None of these
Correct Answer: (1)

2) Zero-based budgeting (ZBB) means?
(1) A tool of marketing cost
(2) a tool for financial analysis
(3) each year, budgeting starts from a scratch.
(4) a certain percentage of sales
(5) both 1 & 2.
Correct Answer: (3)

3) The aim of successful marketing is -
(1) to increase the sale
(2) to increase the profit
(3) to increase the output of sellers
(4) All of these
(5) None of these
Correct Answer: (4)

4) Primary data is generally collected through?
(1) Survey
(2) Experiment   
(3) Observation
(4) Census report
(5) None of these
Correct Answer: (1)

5) The course of a product's sale and profit over its life-time is called?
(1) The sales chart
(2) The dynamic growth curve.
(3) The adoption process
(4) The product life cycle.
(5) All of these
Correct Answer: (4)

6) Assigning specific Jobs and work places to the selected candidates is known as?
(1) Placement
(2) Recruitment
(3) Transfer
(4) Promotion
(5) All of these
Correct Answer: (1)

7) Which of the following is not a probability sampling?
(1) Simple random sampling
(2) Stratified sampling
(3) Quota sampling
(4) Area sampling
(5) None of these
Correct Answer: (3)

8) If done through …… …the rural marketing would be more effective.
(1) fairs
(2) village fairs
(3) door to door campaign
(4) All of these
(5) None of these
Correct Answer: (2)

9) Joining with foreign companies to produce or market product and service is called?
(1) Direct exporting
(2) Indirect exporting
(3) Licensing
(4) Joint-Ventur
(5) None of these
Correct Answer: (4)

10) The money spent on advertising is considered as–
(1) Expense
(2) Investment
(3) Bad Debts
(4) Liability
(5) None of these
Correct Answer: (1)